STATE MUSEUM AUSCHWITZ-BIRKENAU
70 years after the World War II, Poles are accused of being accomplices to Holocaust. This shocking statement was a consequence of one mistake, repeated by media all over the world.
Thank you parcels
Polish coffee brand Prima celebrated its 25th birthday in 2014. We asked ourselves how we could convince consumers that the coffee's presence in the past 25 years has changed something in their lives. How could we make the brand's promise "Prima brings people closer" believable for people on the brand's 25th anniversary?
The only care
Life's constant changes make consumers uncertain. Almost everything evolves, and new versions and variants of what is well-known emerge. Only few things remain the same, just like we remember them from childhood. Familiar, reliable and comforting.
The Health Academy
Natural Remedies are perceived by consumers to be less effective than those that are chemical, but safer (with fewer or no side effects). They are becoming increasingly popular among female consumers (mothers), which is confirmed by market data.
Take action: the later years of life.
9 million Poles suffer from osteoarthritis, a condition that typically develops around the age of 40. No treatment for this illness is 100% effective, so patients tend to reduce their overall activity to cope with their symtoms.